В учебном пособии приведена необходимая информация о бизнесе и деловой активности, основах делового общения и этноспецифике ведения бизнеса в разных странах мира. Учебный курс состоит из 15 унифицированных уроков (юнитов), каждый из которых включает современные оригинальные англоязычные тексты, упражнения, экономический комментарий к ним, грамматическую тему, клише деловой переписки (с переводом). Книга снабжена англорусским словарем по бизнесу. Рассчитано на студентов, учеников старших классов, слушателей курсов английского языка, всех желающих усовершенствовать английский язык и навыки делового общения, добиться успеха, сделать карьеру в бизнесе. Предисловие 7 Обозначения рубрик и сокращения . 8 UNIT 1 ECONOMICS: Economic Systems 9 BUSINESS: Fields of Business 11 Careers in Business, 17 ACTIVITY: Determining Your Personality Type 19 FUNCTIONAL LANGUAGE: Job Advertisements 23 CULTURE FILE: Impressions and Stereotypes 25 GRAMMAR POINT: Uncountable Nouns. The Absolute Singular... 26 UNIT 2 ECONOMICS: Factors of Production 32 BUSINESS: The Meaning of Work 38 ACTIVITY: Making Career Decisions 42 FUNCTIONAL LANGUAGE: Job Agencies 45 CULTURE FILE: Cultural Differences 47 GRAMMAR POINT: Uncountable Nouns. The Absolute Singular... 49 UNIT 3 ECONOMICS: Forms of Business (1): Non-Incorporated Organizations .......54 BUSINESS: Work and Motivation 59 Talent 61 ACTIVITY: Employment: Six Steps in Job Search 62 Step 1. Self-Evaluation 63 FUNCTIONAL LANGUAGE: Insurance 68 CULTURE FILE: The Japanese Business Style 70 GRAMMAR POINT: Expressing the Present. The Present Simple versus the Present Progressive 72 UNIT4 ECONOMICS: Forms of Business (2): Incorporated Organizations........................... 78 BUSINESS: Secrets of the Successful Businessman: Ray Kroc.. 84 ACTIVITY: Employment: Step 2. Application Letter 87 FUNCTIONAL LANGUAGE: Application Letter Writing 94 CULTURE FILE: Forms of Address . 96 GRAMMAR POINT: Expressing the Future: the Future Simple, the Present Simple, the Present Progressive 98 UNIT 5 ECONOMICS: The Concept of the Firm 102 BUSINESS: Secrets of the Successful Businesswoman: 'The Fashion Queen".. 108 ACTIVITY: Employment: Step 3. Resume 111 FUNCTIONAL LANGUAGE: Resume Writing 120 CULTURE FILE: British English versus American English 121 GRAMMAR POINT: Expressing the Past. The Past Simple versus the Present Perfect 123 UNIT 6 ECONOMICS: Types of Organization Structure 126 BUSINESS: How to Hit the Big Time 133 ACTIVITY: Employment: Step 4. Letter of Recommendation........ 136 FUNCTIONAL LANGUAGE: Letter of Recommendation 140 CULTURE FILE: Corporate Culture 141 GRAMMAR POINT: Expressing the Past. The Past Simple, the Past Progressive and the Past Perfect 143 UNIT 7 ECONOMICS: Four Basic Principles of Management 148 BUSINESS: The Hierarchy of Human Needs 154 ACTIVITY: Employment: Step 5. Application Form .158 FUNCTIONAL LANGUAGE: Filling in Forms 162 CULTURE FILE: Multinational Management 164 GRAMMAR POINT: The*Passive Voice (1) 167 UNIT 8 ECONOMICS: The Leadership Styles 171 BUSINESS: The Transforming Leader 177 ACTIVITY: Employment: Step6. Job Interview. 182 FUNCTIONAL LANGUAGE: Job Interviewing . 187 CULTURE FILE: Gender Bias in Business 189 GRAMMAR POJNT: The Passive Voice (2)., 191 UNIT 9 ECONOMICS: The Marketing Mix. (The 4 P's) 195 BUSINESS: Stages in Marketing 202 ACTIVITY: Business Telephone Talk 205 FUNCTIONAL LANGUAGE: Speaking on the Telephone ........ 210 CULTURE FILE: Communicating Internationally ...212 GRAMMAR POINT: Modal Verbs Expressing Ability and Possibility 214 UNIT 10 ECONOMICS: The Promotion Mix 218 BUSINESS: Branding …...224 ACTIVITY: Business Letters 227 FUNCTIONAL LANGUAGE: Business Letters. General Phrases... 236 CULTURE FILE: Language Blunders 239 GRAMMAR POINT: Modal Verbs Expressing Obligation and Duty ...241 UNIT 11 ECONOMICS: The Development of Money 245 BUSINESS: Types of Financial Assets 251 ACTIVITY: Telex, Fax, E-mail 255 FUNCTIONAL LANGUAGE: Inquiry Letters 260 CULTURE FILE: Time - a Multi-Cultured Thing 261 GRAMMAR POINT: Modal Verbs Expressing Request, Offer, Suggestion, Asking for Permission and Instructions 263 UNIT12 ECONOMICS: Functions, Properties and Kinds of Money 268 BUSINESS: Financial Reporting 274 ACTIVITY: Business Plan 278 FUNCTIONAL LANGUAGE: Business Letters. Orders 281 CULTURE FILE: Body Language ....282 GRAMMAR POINT: Modal Verbs Expressing Supposition 284 UNIT 13 ECONOMICS: The History of Banking 289 BUSINESS: Personal Banking 297 ACTIVITY: Presentation Practice 301 FUNCTIONAL LANGUAGE: Presentation Phrases 306 CULTURE FILE: Dress Code 308 GRAMMAR POINT: Sequence of Tenses 309 UNIT 14 ECONOMICS: How Markets Work 313 BUSINESS: The New Marketplace 318 ACTIVITY: General Meeting Skills 323 FUNCTIONAL LANGUAGE: Meeting Phrases 328 CULTURE FILE: Meeting Internationally. 329 GRAMMAR POINT: Indirect Speech 331 UNIT 15 ECONOMICS: The International Trade 336 BUSINESS: Points of Sale 343 ACTIVITY: Negotiations... . 347 FUNCTIONAL LANGUAGE: Negotiating Phrases 353 CULTURE FILE: Presenting a Gift 355 GRAMMAR POINT: Adverbial Clauses of Purpose, Cause (Reason), Concession, Result and Condition 357 SUPPLEMENT Prompt.. ........361 Grammar Key 365 The Personality Type Application 374 Samples of Business Documents 385 Business Abbreviations.. 393 English-Russian Glossary 398 Books of Reference 445 Recommended Literature 445